When you started posting on Instagram, TikTok, or YouTube, you probably didn’t imagine you’d end up running a full-blown business. However, here you are – landing brand deals, sending invoices, juggling content calendars, and wondering what on earth HMRC wants from you next. An accountant for influencers can make this process easier for you and handle everything on your behalf.
Reasons every influencer need an accountant
You’re a business owner– whether you like it or not
Once money starts rolling in from sponsorships, ads, affiliate links or merch – you’ve officially crossed the line from hobbyist to business owner. With that comes responsibility. An accountant helps you in various ways, including:
- Tracking your income (which can come from a dozen different platforms)
- Organising your expenses
- Ensuring you’re registered correctly (sole trader, limited company, etc.).
- Filing your taxes accurately and on time. (Which means no more panicking on 31st January!)
Tax isn’t straightforward – especially for creators.
Tax as an influencer can be messy. One month, you receive a £1,200 handbag; the next, you’re paid £500 to post a story, and then someone sends you products in exchange for exposure. An experienced accountant will help you:
- Understand what counts as taxable income
- Claim legitimate expenses.
- Handle gifted items (whether you need to pay tax on them)
- Avoid nasty surprises from HMRC.
With proper planning, you could even end up paying less tax – legally.
More time for what you do best
You didn’t become a content creator to spend weekends categorising receipts or deciphering VAT thresholds. An accountant takes that load off your shoulders so you can focus on:
- Creating content
- Growing your audience
- Building your brand
- Actually having a life.
It’s not just about money – it’s about peace of mind.
Financial advice that grows with you
As your brand grows, so do your finances. You may consider hiring a videographer, launching a podcast, or launching your own product line. A good accountant becomes a partner in your growth. They can help with:
- Budgeting and cash flow
- Forecasting your income
- Knowing when and how to invest in your business
They help you make smarter decisions so that your money works for you, not the other way round.
Avoiding burnout (and fines)
We’ve seen it happen – creators who ignore the financial side of things for too long and end up:
- Overwhelmed by admin
- Behind on taxes
- Owing thousands in penalties
- Burning out completely
It doesn’t have to be that way. Having someone in your corner who “gets it” can make all the difference.
Influencing isn’t just about likes and shares anymore – it’s a business, and one that deserves proper financial care. Whether you’re just starting or pulling in five-figure brand deals, an accountant isn’t a luxury – it’s a necessity.
So, if you’ve been winging it with spreadsheets and Google searches, consider this your sign: it’s time to bring in the pros. But are you not sure which accountant to us? You can count on us. At DigiTally Accountants, we have a dedicated team of accountants for influencers. Our experts work closely with clients and offer personalised solutions. Contact us to find out.
